UK’s favorite family destinations for 2021 revealed
The Scottish Highlands, St. Ives and London were revealed as the UK’s most family friendly destinations in 2021, as part of Vrbo’s Family Friendly Destinations 2021 campaign.
Over 4,000 votes from members of the UK public were collected to identify the best destinations for a family holiday.
As a global expert in family vacation rentals for over 25 years, Vrbo has launched the initiative to recognize the continuing efforts of UK communities to welcome families from across the UK to provide them with an unforgettable holiday. .
‘Mythical and magical places’, ‘natural wonders with incredible views’ and ‘breathtaking backgrounds and peace’ are just a few of the reasons why the British public voted the Scottish Highlands with 32% as first place in the rural category. This (not so) little piece of natural ‘heaven on earth’ offers attractions for all ages, with plenty of adventure sports and castles dotting the landscape.
From exploring Britain’s highest peak, Ben Nevis, to finding a wild swimming spot hidden around Loch Ness, there is plenty to do and places to visit, even the rainy days.
St. Ives in Cornwall took first place in the seaside category with an impressive 53% of all votes. The Promenade Town is the first choice for British families when it comes to creating family memories on a seaside holiday.
And with an average price paid of £ 48 per person per night on Vrbo UK in the first half of 2021, an increase of just £ 8 from the same period in 2019, the Cornish seaside favorite is offering to great vacation homes to suit all budgets and should be a staple on every family’s vacation bucket list.
The winner in the urban category is none other than one of the most visited cities in the world: London. With 33% of the vote, the capital won “gold”.
The cultural melting pot of the Thames is full of adventure and home to many famous tourist attractions. The only question is where to start? With over 170 museums, cultural monuments, open-air serpentines, dozens of parks and kitchens from all over the world, no member of the family will be bored on a trip to the capital!
Voting took place in June and July 2021 via an online competition. 18 UK destinations competed in three categories – rural, seaside and urban – to be named the UK’s most family-friendly destinations in 2021.
British swimmer and mum of two Rebecca Adlington said: “As a mum it is important for me to know that the place we choose to go on vacation will be suitable for the whole family, especially when the we are looking for a new place to visit.
“We love to explore what the UK has to offer when it comes to stays and who better to choose the best family destinations than UK families themselves!
“We are delighted to book our next adventure and try a different place – who knows, maybe it will be a trip to the magical Scottish Highlands next!”
UK’s Most Family Friendly Destinations 2021
Rural Category Winner – Highlands, Scotland
Seaside category winner – St Ives, Cornwall, England
Urban category winner – London, England
Karen Mullins of Vrbo said: “We are very proud to announce the winners of this second edition of our Family Friendly Destinations campaign, in which UK families have had the opportunity to recognize the work of the destinations that welcome them during their holidays. .
“As a family travel brand, we remain fully committed to providing vacationing families with a positive, worry-free vacation experience at our partner vacation homes.
“By supporting local tourism and UK communities, we believe the Family Friendly Destinations 2021 campaign is a positive step in this direction, and we are passionate about supporting local communities in these popular UK destinations. ”
Vrbo is an Expedia Group company and provides property owners and managers with exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.