Tourist Spot

Mammer – an exquisite place to enjoy nature and shop for authentic crafts


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Mammer, the land of pristine beauty is a famous tourist spot and a stopover on the way to the mountain resort of Sonamarg “golden meadow” located in the district of Ganderbal. It is located 11 kilometers from Kangan nestled between pine trees and is surrounded by majestic snow-capped mountains in the background. Well in the protective embrace of the mighty Himalayas, nature is to its marveling glory at Mammer.

Mammer’s incredible beauty keeps you busy until you leave the place. Here one can explore the wonders of nature. The months of April to October are the best time to visit Mammer. Meanwhile, the overall temperatures are pleasant enough for tourist activities.

Mammer is one of the most visited places among Kashmir tourist destinations and whoever visits the place will love to come back. Mammer mesmerizes tourists with its beauty and a river flowing along the place.

Rafting is one of the main adventure activities here which brings adventure seekers from all over the world to visit this place. However, the cafeteria and the JKTDC fishing farm offer the best view of the area.

The Kashmir Valley is known as the place for art, culture and heritage lovers. Reflecting the rich tradition, arts and crafts are also a major tourist attraction here. Mammer remains buzzing with the huge influx of local and non-local tourists in both summer and winter. There are shops selling handicrafts including pashmina shawls, embroidered clothing and more in this exquisite location.

The uplifting beauty of Mammer compounded by the beautiful handcraft of Kashmir creates a blessed feeling for tourists here. There are many stores in the main market selling cashmere wool products in the brightest colors. Most people tend to buy pashmina shawls and stoles as they are extremely popular all over the world. The price of the shawl depends on the percentage of cashmere it contains, the higher the percentage, the higher the price.

There are embroidered pherans (traditional dress), embroidered jackets that are skillfully sewn. These items are in great demand here and are purchased by most tourists.

Rich in crafts, the territory of the Union leaves visitors spoiled for choice in terms of shopping. We can find traces of rich arts and crafts in every nook and cranny of Kashmir.

Mohammad Rafi, 25, deals with arts and crafts and is very interested in these kinds of things. He has been running a store called “Kashmir Craft Bazar” for 3 years, selling Kashmiri crafts that the valley is known for.

“Given the Covid-19 pandemic, our store has remained closed. Right now, many tourists, local and non-local alike are flocking to this place as the shops have reopened. Customers enthusiastically buy our local artisan products, including pashmina shawls. Anyone who comes here enjoys visiting this place and is happy to buy our products, ”he said.

Another owner of a craft store “Osmana Art & Craft Gallery” said, “Tourists come here, which gives us more opportunities to showcase our products and we have started to reap the benefits.

He sells handmade pashmina stoles for over Rs 10,000 and the price of a shawl can increase depending on the embroidery work. Tourists are the main segment of buyers for crafts, especially pashmina. These shawls and scarves are light as a feather and soft yet warm as a quilt. The craftsmanship is unique and its price is high all over the world. Pashmina made goods sell at high rates.

“I started selling crafts four years ago. I chose this place because many tourists visit here. As Kashmir Handicrafts face many challenges, it is very important to save our Handicrafts.

“It’s like connecting the past to the present. For me, preserving heritage professions is protecting identity. Selling our local crafts at tourist spots like Mammer will help our local crafts flourish.

Ajaz Ahmed (25), a resident of Mammer, said: “The natural beauty and scenic location have made our region a preferred destination for tourists from all over the world. As tourists often prefer to buy the original handicrafts, the increase in the number of tourists to the valley will directly influence the demand for handicrafts.

Tourists act as market multipliers by spreading J & K’s specialties beyond its borders, thereby creating more business opportunities.

Radhika (29), a tourist, said: “The place, the crafts and the people here are very beautiful. There would hardly be a few people who visit Kashmir and don’t buy pashmina shawls and stoles. Besides the scenic beauty, these shops here are very useful in informing tourists about Kashmir culture and tradition. ”

As the Covid-19 situation has calmed down, the influx of visitors is gradually increasing and tourists are visiting here to enjoy its haunting beauty. Tourists visiting Kashmir will be able to savor the local products.

Quote

“Given the Covid-19 pandemic, our store has remained closed. Right now, many tourists, local and non-local alike are flocking to this place as the shops have reopened. Customers enthusiastically buy our local artisan products, including pashmina shawls. Anyone who comes here loves to visit this place and is happy to buy our products.

“…, it’s like connecting the past to the present.” For me, preserving heritage professions is protecting identity. Selling our local crafts at tourist spots like Mammer will help our local crafts flourish.

“The place, the crafts and the people here are very beautiful. There would hardly be a few people who visit Kashmir and don’t buy pashmina shawls and stoles. Besides the scenic beauty, these shops here are very useful in informing tourists about Kashmir culture and tradition. ”

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