Glampervans and the death of mini-breaks: these are the travel trends for 2021
Arts, entertainment, recreation, accommodation and hospitality services have been among the sectors most affected by the COVID-19 pandemic, according to the latest given by McKinsey.
Since March 2020, when the virus began to increase its global transmission, we have seen theaters, restaurants, small independent stores, bars and clubs shut down. Unfortunately, some of them for good.
These companies are all intrinsically linked to the travel industry.
If explaining how the sector was affected by the pandemic was a pyramid-shaped graph, these would form the broadest bottom layer: food, drink, arts and culture, which draw tourists to towns and villages like moths. lamp.
Let’s call it under the “Entertainment and Hospitality” umbrella. The next layer would be the “classic tourist hot spots” as the pyramid narrows.
This includes places like museums, zoos, monuments, palaces, art galleries, theaters, heritage sites, anything that brings culture to an area. Obviously, these were also closed in March.
Many companies have reacted to this new normal.
Many food services have shifted to take out and delivery. Deliveroo has doubled the number of its drivers in six months. Theaters have started broadcasting online. Even the art galleries have started deploy virtual tours. Evolution was everywhere in the struggle to survive.
Then there are the sectors directly linked to tourism. Companies that could realistically only stay afloat if the travel industry were booming. These are airlines, cruise ships, hotel chains, travel agencies, travel agents, tourist boards, companies like Airbnb and tour operators.
Surprisingly, even some of them had a Plan B handy – for example in Taiwan, StarLux developed a “ flights to nowhere ” package that gave people their dose of air travel. But the repercussions have undoubtedly been felt; in August, airline giant Virgin Atlantic filed for bankruptcy, among others.
Now halfway through 2021, we’re hearing the message loud and clear: this year will be better.
However James asquith, founder and CEO of Vacation exchange, thinks it will be in 2025 before international travel returns to the volume we’ve been used to on this side of the millennium.
“The pandemic has left a lot of people worried about travel – whether from a health standpoint, from a financial standpoint. But they still want to go out and do things. These are the elements that define the travel trends for 2021. ”
So what does the road ahead look like? We have met with some key industry players to find out.
Culture of curiosity
The stay-at-home lifestyle, which has been the norm for many this year, means most of them have turned to technology to virtually make up for the lack of real-life experiences.
Topdeck Travel research indicates that this has resulted in a new movement, especially among young people. They call the trend “ rebound travel, ” like literally making a throwback to the break in the travel scene.
According to their survey, 93% of young adults say the pandemic and subsequent lockdowns have increased their desire to travel.
After the pandemic, 75% of Gen Z and Millennial travelers aspire to plan longer trips – and further afield – with 81% of respondents wanting to move away from standard vacation destinations.
The survey also recognized a shift towards “choice” travel options. While classics like Greece and Italy remain popular in Topdeck opinion polls, destinations such as Japan, Canada, Africa, New Zealand and the United States rank high. .
Mini-breaks are a thing of the past
The lingering uncertainty around travel, along with the rigmarole of quarantines and testing, has made the idea of a mini-break less appealing for the foreseeable future.
If you’re going to jump through all of these obstacles, it seems like it’s only worth the longer trip.
Original trip has created a new collection of Big Slow Break Itineraries, each lasting a minimum of seven days and combining at least two popular weekend destinations such as Florence and Rome, Copenhagen and Oslo or Bilbao and San Sebastian.
The towns are connected by a slow land meander by road or rail, offering a chance to further explore the country on a longer and more in-depth journey.
“Of all the reservations and inquiries we have received since the start of the pandemic, none have been for a mini-city break. Additionally, our own survey has shown us that only 15% of our guests plan to take trips. city breaks, even when travel is free. As much as it hurts us – Original Travel was started with the concept of Big Short Breaks, after all – we have to be realistic, so we turned to Big Slow Breaks at the place, ”says Tom Barber, founder of Original Travel.
Are Beach Holidays Going?
It may seem like a vacation in the sun, sea and sand is going down the post-pandemic priority list. A carpe diem attitude after months of restrictions sparked the need to see and do more.
However, research conducted by Club Med indicates that all is not lost for the ideal beach vacation. The archipelagic state of the Maldives is the most sought after vacation spot for 2021, with Greece on its heels.
“While it will take some time for the world to recover, there are signs that travel will be restored to some extent,” said Charles Knowlton, Global Managing Director of Topdeck.
“Travelers haven’t lost confidence in exploring the world and many are eager to book their next adventure.”
Get in touch with the great outdoors
Towards the start of the pandemic, many Europeans could only leave their homes once a day, whether to run errands or exercise. It felt like everyone was suddenly really in the exercise.
However, according to Alessia Fontanari, co-founder of Mapo Tapo – a community of climbing travelers – the trend of outdoor travel experiences was already improving before the impact of COVID-19.
“We launched our business in early 2020. Now is not the perfect time to become a travel start-up,” says Fontanari.
So they refocused: “Mapo Tapo started out as a global initiative for extreme sports enthusiasts. We had destinations on all continents. COVID-19 has forced us to take a more local approach. We started with our destinations in Italy, targeting a European market.
“Things started to pick up on over the summer, but when the second lockdown hit we decided not to back down. trails as well as fundraising for ecotourism, education and outdoor sports. “
Does Fontanari think the lockdown has fueled the outdoor adventure vacation industry?
“Absolutely. The trend has moved away from mass tourism and towards more authentic, natural and sustainable trips. We saw it last summer in Italy: for the first time, mountain holidays were the Italians’ favorite type of vacation.
Mapo Tapo designs and organizes group trips off the beaten track for climbers. Their mission is to develop extreme sports tourism in remote areas in order to foster economic growth in a responsible manner, respecting the environment and helping local communities to thrive.
Vacation at home
According to research by Bloom Council, 35 to 45 percent of the market would no longer travel until the virus was under control. And even so, 15% of people said they would no longer travel for leisure purposes, even if the virus was completely contained.
So what does this mean for companies whose livelihood depends on the travel resumption next year?
Essentially, this means it’s time to rethink the target audience. With no international options, people turned to their local regions for inspiration.
Camping, glampervans, tree houses, country trips, etc. have been at the top of Google’s results list since the start of the year.
A shift towards eco-conscious
The appeal of vacationing off the beaten track has intensified since the onset of a pandemic where creating space is essential. After seeing the world regenerate itself during the strongest of the lockdown restrictions, people became more interested in the environmental impact their vacations could have.
This triggers an increase in alternative vacations. For example, community immersion The experiences allow travelers to connect and contribute to the local economy in a respectful, mutually rewarding and sustainable way.
Likewise refreshing journey, which pushes sustainable tourism even further. While sustainable travel aims to offset the negative impacts associated with travel, regenerative tourism is about actively improving the social or environmental conditions in your host country.
It can be through carbon offset, by contributing to a project in the region or by donating to certain causes relevant to your host country.
The rise of the digital nomad
Remember when working from home was new? Well, the answer to COVID control in the workplace could be the transition to a ‘work from anywhere’ mentality.
This year has already seen an increase in demand for coworking camps and other designated stations for those who want escape, without harming their income.
While the office lifestyle is not yet dead, many economies will handle a post-pandemic workforce that is simply reluctant to give up the freedom and flexibility that working from home has allowed them. And that extends to the traveler who was once constrained by their 9-5 location in the city center.
Employees have proven that work can be done from anywhere – even the beach.