Evo acquires Backcountry Lodge in British Columbia
Industrial retailer evo announced this morning that it is expanding its hospitality business by acquiring Journeyman Lodge in British Columbia.
Journeyman Lodge is located 90 minutes north of Vancouver and 20 minutes south of Whistler Village. The 5,000 square foot lodge can accommodate 24 people and is surrounded by thousands of miles of skiing, snowshoeing and hiking trails.
Callaghan Country Wilderness Adventures, which is acquired by evo and owner of Journeyman, co-manages 18,000 acres surrounding the lodge with the province of British Columbia for outdoor recreation purposes.
Callaghan Country President Brad Sills said he was confident about the change in hands of the company.
“It’s based on values shared by businesses, including respect for the communities in which we live and work,” Sills said in a statement. “I really look forward to working with Bryce (evo CEO Bryce Phillips) and his team in the years to come. “
SES asked Bryce a few questions about the deal.
Why buy Journeyman Lodge?
Bryce Phillips, CEO of Evo: We continue to complete the evo offer and more specifically, extraordinary experiences that we can bring to our customers. Specific to The Journeyman, the place itself is absolutely stunning and is a target of the Sea to Sky Corridor, located directly between Squamish and Whistler.
Cross-country skiing, splitboarding, backcountry skiing, outdoor and backcountry education will all be at the center of our efforts to engage both the local community and tourists to British Columbia. . We are very grateful for the opportunity to carry the torch, building on the vision of Brad Sills and his team.
How will it fit into the evo ecosystem?
Bryce phillips: We have five branches in Whistler, a web presence in North America and our adventure travel business evoTrip. The Companion is a natural extension of what we already have on the move when it comes to interconnected businesses working together to create the evo ecosystem.
While we have some backend work to do, imagine learning more about the Journeyman at our evo Backcountry store in Whistler or signing up for a ski touring / splitboard trip that we base at our lodge.
There are many ways to integrate this seamlessly into the integrated customer experience that spans multiple digital and 3D touchpoints.
Other acquisitions on the horizon?
Bryce Phillips: ??