Costa Rica’s digital footprint is a global benchmark for value-added sustainability
According to the study, Costa Rica ranks number one in the world for ecotourism-related online research; third in the world and first in Latin America for national parks; fourth in the world and first in Latin America to surf; fifth in the world and first in Latin America for diving; seventh in the world and second Latin America for bird watching; and eighth in the world and third in Latin America for the beaches.
The consulting firm also identified Costa Rica as a global benchmark for value-added issues related to environmental sustainability. According to the research analysis, the country ranks first in the world and Latin America for carbon neutrality; third in the world and first in Latin America for renewable energies; and 29th in the world and third in Latin America for the production of medical devices.
“that of Costa Rica The digital footprint reflects its strong online presence as a tourist destination, the result of efforts by the Costa Rican Tourist Board (ICT) to promote the country in the international market. It is a digital footprint that not only reflects multiple and varied marketing strategies, but also represents the quality of products and services that visitors encounter during their visit, ”said that of Costa Rica Minister of Tourism, Gustavo J. Segura.
The study concluded that despite that of Costa Rica international attractiveness and stable growth indicators, work remains to improve the country’s investment and export sectors.
The analysis also verified the profound impact of COVID-19 on tourism and its moderate effects on investment and exports. From March 2020, online searches related to tourism fell by 50%, while those related to investment and exports fell by 2.5% and 4.8% respectively.
The latest of the results of the study, which was presented as part of the Essential Costa Rica B2B Forum framework, demonstrate how the nation’s digital footprint strongly depends on United States interests. Almost half of all tourism-related searches, 30% investment-related, and 36% export-related searches match American online browsers.
Pedro Beirut Prada, President of the Essential Inter-Institutional Committee of Costa Rica, announced that the study would serve as a guide to further develop the promotional strategies carried out by that of Costa Rica ICT and its investment and foreign trade promotion agencies, CINDE and PROCOMER. “The study not only highlights the great inter-institutional work carried out over the past eight years with the help of Essential Costa Rica, but it also allows us to sharpen the pencil that will chart our course towards the future. The international strategic positioning of Our sustainability, our added value and the diversity of our products are areas that we must continue to strengthen. Exports are a fundamental driver of our economic recovery. With the support of Essential Costa Rica, we will continue to promote the high quality of production recognized by international markets. “
CEO of CINDE, Jorge Sequeira, added, “that of Costa Rica The value proposition of people, planet and prosperity has enabled us to position the country as an international benchmark for productive sustainability and to create an FDI environment for the investment strategies of global companies with a focus . It also allows us to contribute to the sustainability goals by becoming a laboratory of customer-centric solutions where sustainability is an essential part of everything we do. Today, we have over 350 companies operating in the service, life science and smart manufacturing industries. Through these efforts, we will continue to achieve global recognition while having a positive impact on the development of our nation and its people. “
Consulting firm Bloom added that Essential Costa Rica, CINDE, PROCOMER and ICT are well positioned for their content creation and recommended that the four agencies continue to promote the unified national branding strategy.
Additional recommendations from Bloom Consulting included:
- that of Costa Rica digital identity must be built on the joint efforts of essential Costa Rican institutions as well as public entities and local and international businesses.
- Deepen that of Costa Rica digital identity by developing a solid content strategy.
- Content should be created in the specific language of the target audience.
- All promotional activities, campaigns and events should include the goal of creating a digital legacy.
- Particular attention should be paid not only to the “All” field in search engines, but also to “Images” and “Videos”.
SOURCE Essential COSTA RICA