Tourist Spot

Athens named third most beautiful city in the world to explore at night, in new study


Premier Inn has searched over 250 of the world’s most populous cities on Instagram to reveal the places that are photographed the most at night.

The number of hashtags for #citybynight has been counted and compared for cities in the UK, US, Australia and New Zealand, Europe, Africa, South America and Asia.

Top 10 most popular night towns in Europe

As with the most beautiful nightlife cities globally, Paris once again takes the top spot as Europe’s most popular city to visit after dark with a million people voting for it on Instagram. London came second; Athens got 182,000 votes and Rome with 174,000 also ranked very high, with Eastern European countries Warsaw and Hungary completing the top five cities with the most nightly hashtags.

“Whether you are traveling for a city break in the UK or beyond; you will probably see a different side of the city you visit after the sun goes down, ”commented a Premier Inn spokesperson.

“The landmarks are illuminated, the city skyline comes alive, and you experience your chosen destination in a whole new way. Instagram is the place to be for vacation inspiration and while it is nice to dream of long haul adventures, there is still a lot to enjoy and discover in cities across the UK this time of year. year round, from the bright lights of cities like London and Manchester, to evening views of the sea in coastal towns such as Bristol and Brighton. ”

When looking at the most popular nightlife towns around the world, it is the City of Love that emerges as the favorite among users of the social media platform, with over 1,000,000 hashtags for pictures of Paris at night. After Paris, there is London, followed by Athens, Rome and Warsaw.

Europe has proven to be extremely popular with lovers of nighttime exploration, with 18 of the top 20 cities located on the continent. In particular, France has been the most popular country to explore after dark, with five cities in the top 20 of the most popular: Paris, Lyon, Toulouse, Bordeaux and Marseille.

Known as the gateway to Morocco, it is Casablanca that ranked as Africa’s most beautiful nightlife city, with 25,800 hashtags – many more hashtags than any other African city analyzed, and narrowly missing the top 20 rankings.

Dubai typically experiences between 8-10 hours of sunshine per day, but the popular UAE-based tourist destination ranked as the most beautiful city to visit at night in Asia, with 71,500 hashtags. Dubai and Tokyo were also among the top 20 global cities with the most nightly hashtags.

Only one city in the United States is in the top 20 world cities with the most night photos – with New York City ranking 14th with more than 50,000 hashtags.

A full breakdown of the most Instagrammed night towns is available at: https://www.premierinn.com/gb/en/news/2021/instagram-cities-by-night.html